The Floating Store

Retailing is all about reaching to customer in most effective & profitable manner. Customers are everywhere the thing is to reach them. Moving retail are not the new concept but one of the oldest form of retailing that still exist at various form.

One of them that has stunned me is the floating retail store and that too in India really an outstanding way to reach customers. Though retailing on boats not only exist in India in the areas of Kashmir (Dal Lake) but too outside in Vitenam, Thailand & Venuzualla etc. But in small unorganized form. But a retail store in organized way is really incredible that too from the Co-operative society.

The Kerela State Co-operative Consumer Federation Limited has started a unique floating retail store in the back waters of Kuttanad region in Kerela. The chain named Triveni  super stores which operates from eigth in the morning till six in the evening. They keep daily usage items and touch fifty locations. Local customers are happy as they get quality product at most reasonable price at their doorsteps. Now they don’t have to travel to far town area for shopping. It not only saves the time but the money too. They are equipped by internet and powered by solar energy.