Importance Of Operation Parameters.........Need for calculation.

SITUATION	BASKET SIZE	TICKET SIZE	NET SALE	FOOTFALL	CONVERSION	PRODUCT
1	High	High	High	Ok	Ok	Ok
2	High	High	Low	Low	Low	Good
3	High	Low	Low	Ok	Ok	Good
4	Low	High	High	Ok	Ok	Good
5	Low	Low	Low	Ok	Ok	Bad
6	Low	Low	High	High	High	Good
7	Low	High	Low	Low	Low	Good

Conclusion for the above situations as under:

(1) Sale is high thus no need to worry. Check on Footfall, Conversion, Product improvement will raise the  business to next level.

(2) Reason is Low FF/CONV.

(3) Only low value items selling.

(4) High value items selling.

(5) Product problem.

(6) Only due to High FF/CONV.

(7) High value items selling. But Low FF/CONV.

Low and High here means the degree of variations from Average. There are various interpretations could be made from this parameters here I just want to show the importance of calculation of Ticket Size & Basket Size.

Even if we take the combination to more variables with Footfall & Conversion then it will give more picture of the health of a Retail Store.