Top 10 Tips to get your Retail Ringing in those Sales!

on Thursday, March 17, 2011
1.) Put top sellers front and center at the shelf edge so they are easy to grab and buy. Build other products around them. Have small items near the cash for those last-minute impulse buys. 

2.) Use category shelf talkers and tent cards to help clients find the right precuts for their hair type. 

3.) Mark prices on the bottom. Make sure the area is well lit, and dust and tidy up the retail area daily. 

4.) Merchandising is both for tactical selling and image-building. Incorporate both in the six key areas for total success: reception, stylist stations, special display are, front window, back bar and retail area. 

5.) Make sure shelves are fully stocked daily. 

6.) Change your display regularly every 6 to 8 weeks. People love to see what’s new. 

7.) Look at how other retailers, like department stores, are doing displays to get ideas for your own. 

8.) People will support what they help to create, so get your team’s input for promotions. And reward them for recommending and selling through. 

9.) Have regular promotions. Distributors and manufacturers will be very supportive. 

10.) Track your inventory and analyze the numbers. It should turn over regularly. Eliminate slow movers. Purchase what your clients are buying.

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